Meedex International
& Market Place for Business Travel
collaborate to create a large trade show dedicated to MICE and Business Travel
 
 
24 & 25 March 2015 - The Carrousel du Louvre
250 exhibitors – 2,200 qualified visitors
 
 
Meedex International and Market Place for Business Travel, two exhibitions of Groupe Réunir that have taken place simultaneously at the Carrousel du Louvre for the past two years, announce their partnership around this annual international gathering serving the Business Travel and MICE markets. The general management of the new group will be entrusted to Georges Freiha, current director of Meedex International.
 
Two Complementary Exhibitions
 
Since 2009, Meedex International has been the only exhibition in France dedicated to connecting Business Travel professionals and international event organisers with 100% international MICE service providers. With 180 exhibitors from 60 countries (convention bureaus, DMCs, hotels, event venues, transport companies, etc.) and more than 1,300 qualified visitors expected in 2015, attendance at the exhibition is an annual necessity for international event organizers.

For six years, Market Place for Business Travel has been the only trade show in France specializing in Business Travel and open to all the key participants in the Business Travel sector. It brings together a hundred exhibitors (agencies, transportation, technology solutions, accommodations...) and almost 1,000 professional visitors (Purchasing Directors, Travel Managers...).

Both exhibitions fall within the scope of the business travel and meeting organisation needs of their clients.
 
 
A partnership responding to the needs of the business travel and meetings organisation market
 
A global offer for visitors :

Starting in 2015, after obtaining approval, visitors to the shows can access a more complete offering of exhibitions with a single badge, including a variety of destinations, carriers (air, rail, rental cars), hotel chains, booking agencies, technology solutions, etc.
 
For exhibitors: a significant increase in the number of visitors to the booths.

The exhibitors at the two shows will be the primary beneficiaries of this partnership, as they gain increased access to buyers. The effect of the show's structural change will allow exhibitors to gain visibility and increase number of contacts they meet.

For those that offer services dedicated to the Business Travel and MICE industries (e.g. hotel chains, airlines, travel agencies, etc.), the partnership of the two shows will allow exhibitors to double the number of professional contacts they meet over the course of one single show, instead of the previously exhibiting at both shows.

Visitors and exhibitors will benefit from a variety of informative lectures, lively debates and business breakfasts and lunches throughout the two days.
 
The result of two years of collaboration

Meedex International and Market Place for business travel have been part of Groupe Réunir for three years. Their last two annual exhibitions occurred simultaneously in the same location (the Carrousel du Louvre) in order to promote this alliance. This experience demonstrated the relevance of the companies' integration, which enhances the attractiveness of the whole exhibition and satisfies the expectations of every type of visitor.
 
A single, strategic exhibition for visitors and exhibitors
 

A unique location : the Carrousel du Louvre, prestigious and centrally located

A shared date: Tuesday 24 and Wednesday 25 March 2015.

A rich offer : 250 exhibitors in the areas of accommodation, transportation, destinations and technology solutions will simplify the management of MICE and Business Travel. A unique reception including informative lectures and networking breakfasts and lunches.

A qualified visitor :the exhibition is only open to select professionals (business event organisers- corporate, agencies, associations- travel managers, purchasing managers and sales, marketing and communications managers). The selection of qualified visitors relies on Groupe Réunir's expertise and past experience in organizing exhibitions and workshops (Salon Réunir, Meedex International, Meedex France, Workshop Réunir and Meedex Lyon, Carrefour des Assistantes…)

A single setting: visitors to the two exhibitions will find the location easy to follow, with a common entrance and the presence of both brands at the reception desk.

 
 
Contact :
 
Georges Freiha, General Manager
 
| 14 ue Sthrau, 75013-Paris - France
| T: +33 (0)1 44 08 60 01 | F: +33 (0)1 44 08 02 80 | M : +33 6 20 52 09 56
| georges.freiha@meedex.fr | www.meedex.fr
 

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